New Website for South Shropshire Business

New Website for South Shropshire Business

The Barn at Ryecroft in Richard’s Castle, near Ludlow has just launched a new website designed and developed by Shropshire Tourism, aimed at encouraging visitors to the self catering accommodation, and it has already resulted in 4 bookings in just 2 weeks.

Focusing on highlighting the accommodation on offer for potential visitors to the area, it includes features such as an availability system and guest comments page. The website was funded by the Shropshire Sustainable Tourism Business Grant.

Commenting, Peter and Sue Plant from The Barn at Ryecroft said "Our only domestic arguments were when it came to advertising our holiday accommodation. Do we say: 'rural', 'retreat' or 'hideaway'? What about: 'beautiful', 'panoramic' or 'lovely views'? We finally decided that we really did need to have our own website for our self catering holiday accommodation.

Whilst we had a good visitor return percentage, our ability to generate new guests had reduced.  If we wanted to keep up with the growing competition, we had to move into the 21st century and think 'web'! Over the years we have learnt, at a cost, whilst advertising is essential, it can be a minefield and headache - especially with very basic marketing/computer skills.

We were already members of Shropshire Tourism and having found them friendly, knowledgeable & helpful in the past, it seemed obvious to ask for their help with designing a website. After a marketing 'spring clean' that produced lots of ideas and a subsequent visit to their offices in Shrewsbury - hurray we have a modern website and easy to use availability calendar! The Shropshire Tourism folk have been brilliant.  Enthusiastic, professional and helped us all the way. 

Within 2 weeks of our website going live, we've had 6 enquiries which have converted into 4 bookings.  They loved the website!  We are so impressed! The other two unfortunately wanted the same period and will try us again. 

We are obviously delighted at the positive response and feedback to our new website and the bonus is that Shropshire Tourism are at the end of the phone should we need any help updating it or with any other advice and help. We can at last put away the headache pills! We are just delighted to have had the whole advertising burden taken from our shoulders."

Claire Jones, Senior Marketing Officer at Shropshire Tourism said, "In terms of researching their last but one UK holiday, latest figures show that over 40% cite the internet as their main source of information. It is therefore extremely important that tourism businesses in Shropshire optimise their online presence. Membership of Shropshire Tourism provides businesses with a web entry on the county’s main visitor website which receives around half a million unique visitors per year.  We design and host many bespoke websites such as The Barn at Ryecroft and are very pleased that they are already benefiting from their new website."

For businesses wishing to obtain further information on Shropshire Tourism and the range of marketing services available including website development and marketing support, telephone 01743 261919 or email

Further information on The Barn at Ryecroft and the new website can be obtained by visiting


Date Posted: 26th February 2010

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